Freelancing is one of the best ways to make money online.
You can set your own hours, work from anywhere you want and have the freedom to live life on your own terms.
However, as an ever increasing number of people are pursuing it, it’s becoming an ever more competitive field to work in.
Despite the increased competitiveness, the good news is that there are some simple and easy steps you can take to jump start your freelance career and rise above the competition.
Here are the top four of these steps:
1. Brand Yourself in Your Field
As a freelancer you are going to face competition.
It is a simple fact of life.
One of the best and most effective ways to overcome this is to brand yourself in your field, so you’re known as an expert. When you become recognized as an expert, clients are naturally attracted to your service and are willing to pay a premium. You become the “go to” person in your niche and suddenly become flooded with more clients than you can handle.
Here’s how to brand yourself as an expert in your field -:
- Start a Blog where you share your expertise on your subject
- Write a Book on your topic and publish it on the Kindle
- Conduct interviews with other gurus in your field
- Start a podcast and release it on iTunes
- Speak at Conferences and Seminars related to your niche
Take it one step at a time in branding yourself and you’ll quickly find your earnings skyrocketing. Not only that, but you’ll be able to pick only the best clients to work with.
2. Gather Testimonials and Other Social Proof
People are skeptical in today’s modern world, and especially online where things are less tangible as compared to the offline world.
As a result, you really need to go out of your way to prove your trustworthiness to your potential clients.
One of the most effective ways to do this is to show them testimonials and social proof like case studies and earning figures from previous clients.
If clients have the expectation that they’ll have a smooth and successful experience working with you, they’re going to naturally gravitate towards working with you.
It doesn’t matter if you’re a copywriter, freelance wordpress developer, transcriptionist, virtual assistant or fall into any one of the myriad of other freelance positions.
The scenario remains the same.
On your website and on any other Jobs Boards, you must put your best foot forward and show clients your best work and testimonials from other clients to convince them to hire you.
3. Keep In Touch With Your Existing Client Base
One of the most overlooked yet powerful strategies for being a successful freelancer is to keep in touch with your previous clients.
You need to make sure you’re in their minds when they next come to hire someone.
A great tactic for doing this is to:
Build an email list with all of your previous clients and send them newsletters sharing your tips and informing them of openings in your schedule.
It is easier to get a previous client to hire you again and again than to find a new one. Therefore, you must invest time in nurturing your client relationships and keeping in contact with previous clients.
4. Always Over-deliver
If you want to be successful as a freelancer then you can’t afford to provide average service.
In today’s Internet world with unlimited choice you need to stand out from the crowd.
Doing more than what is expected of you is one of the best ways to do this. It builds your reputation and creates an enormous amount of good will for you.
All in all, freelancing is a tremendous opportunity and if you apply the 4 key tips in this article then you will give yourself a powerful advantage over your competitors and increase your earnings exponentially!
Over to you
Have a question?
We’re all ears… just drop a line in the comments.