If you are in two minds about using Instagram for marketing, then you should derive inspiration from the fact that a third of the most-viewed stories on Instagram are business stories. This makes it clear why Instagram is the most preferred social media platform for marketers.
Although Instagram retains the basic characteristics of a photo-sharing platform, it has evolved into a powerful platform that businesses can use for brand promotion and marketing. Over the years, Instagram has grown immensely and keeps broadening its horizons to include more users who can use the platform innovatively.
Of more than a billion Instagram users, 71% are under the age of 35 years, which makes the platform most lucrative for marketers. As the days of baby boomers are over, the audience demographics of marketers now include a good percentage of the young population who take to Instagram.
Therefore, it becomes a necessity for businesses to be on Instagram today to generate more followers and high engagement that reflect in likes and views. Besides garnering likes organically, you can also buy Instagram views and likes to boost engagement and demonstrate your influence on the platform. Just as likes reflect the number of times, someone views photos and posts, views represent the number of times people see a video.
Marketers can connect with many influencers on Instagram, which is a big motivation to create an influential brand provided there is a right plan. You must stay relevant to current followers and even rope in new ones by posting the correct type of content. To know how you can launch a successful marketing campaign on Instagram, this article should be of much help.
Create a business account
Even if you have an Instagram profile in your name, to use Instagram for business, you must first create a business account. You can also switch your current profile to a business account by clicking on ‘Switch to Business Profile’. This would allow your followers to get in touch with you by clicking on your contact button on your Instagram page.
The business account will enable you to publish ads on Instagram without the need of using the advertising tools of Facebook. You can gather data about the reach of your posts and impressions by using Instagram analytics tools.
Post product teasers
The beauty of Instagram is that it allows you to post product teasers that gently urge buyers to buy your products. Instagram is an excellent place for advertising, but you must know how to talk about your product without talking about it loudly. Be careful to create ads that have a laid-back air about them and are not at all pushy and can tease users with special offers and discounts. Teasing the audience about products they are interested in will have higher chances of generating leads and conversions.
Create sponsored ads
It is nothing new that Instagram is the right place for advertising, but the best part is that you can set and ad budget and control your expenses of advertising. By using the carousel feature, you can showcase just a single sponsored ad or several ads, thereby getting the opportunity to target your audience in innovative ways. To expand their reach, brands can now promote their photos to specific individuals within the audience. The content that you use for sponsored ads must be engaging and appealing to the audience demographics that you target. For more engagement, you can run several posts for different segments of the audience simultaneously.
Use Instagram stories
Instagram stories are highly effective in generating leads. Instagram stories are different from Instagram posts in that it is in the form of a slideshow. The feature is very similar to Snapchat Stories and is live for only 24 hours. However, you can re-use the story by saving it on your device. Instagram stories do not appear in the newsfeed, but instead, there is a small area for it above the news feed. On clicking on your photo, the story appears in a separate window that pops up.
Stories appear at the top of follower timelines that users look at daily; the stories garner high attention. Stories are excellent for capturing behind-the-scenes photos which even if not of very high quality can deliver the results. Moreover, stories need not align with brand aesthetics which makes it easier to create content.
Collaborate with influencers
You will find plenty of influencers on Instagram who have a massive fan following and with whom you can forge relationships and partner with for promoting your brand. It is a great way to reach out to potential customers on Instagram. Buyers are more and more relying on the feedback of influencers whom they trust and base their purchasing decisions on it.
If you can connect and partner with the right influencer, you can take your brand in front of a new audience that would be ready to accept it based on the recommendations of the influencers. Identify a few influencers that have an audience in your niche and relevant to your products or services.
Create a branded interactive hashtag
For instant brand engagement, you must create interactive brand hashtags, which opens the gates for acquiring user-generated photos and posts. It is an easy way to maintain a steady stream of content without much hard work as customers can use the hashtags to post their content.
It also allows you to look for catchy images that you can post on your page. Creating the company or brand hashtag is a way to open the doors of free advertising. For example, Coca Cola has demonstrated this successfully through their hashtag #ShareACoke.
When and how much to post on Instagram is a crucial decision because over-doing can backfire. To sustain the interest of the audience, you must post regularly so that they see your brand in their news feed.
Post only during the peak hours of the day when your followers are online. Lastly, measure the campaign performance by tracking the right metrics so that you derive the encouragement from doing better.