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Developers, Design Around Your Gimmick

When a developer is trying to sell their new game the most important thing they stress is what makes the game different. Bulletstorm, Metro 2033, Singularity, what makes them worth a look that Call of Duty doesn’t already have? These games are each developed around a specific and unique concept, and they certainly have no trouble marketing that idea to the consumer. We run into a problem though if they fail to follow through with what they sold us on. Certain modes or even the entire game’s design can directly contradict the supposed focus of the title.

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