The Netflix online and App experience has been fragmented for some time now and causing headaches for users who use it on multiple devices as well. This leads to an inconsistent experience across different platforms of the same service. Well Netflix has now done away with that in favor of a unified television experience today.
“About a year and half ago we took a step back to think about Netflix’s television experience across devices,” explains company director of innovation Chris Jaffe. “What we saw was a mismatch in how Netflix worked relative to how regular TV works, where you just turn it on and things are happening.” Jaffe explained that compared to the active browsing experience of traditional channel surfing, Netflix seemed static. “We also looked at the devices and realized that while we’ve got a great experience on the PS3 and some smart TVs, we’ve got an Xbox 360 experience that’s very different.” Fixing these problems required the company to rethink its interface from the ground up. We met up with Netflix to see the results.
Xbox 360 users who update to the new interface won’t be able to use Kinect gesture control anymore. The company’s statistics show that it’s almost never used. It is available now for the PlayStation 3, PlayStation 4 (at launch), Xbox 360, Roku 3 and an assortment of recent Smart TVs and Blu-ray players, and older Roku boxes and other devices will be updated in the coming months. The only device guaranteed not to be on the docket? The Xbox One. Jaffe says it’s too deep in Microsoft’s design language to participate.