The new Apple TV HD was announced today at the iPad 3 event. The new Apple TV will launch March 16th for $99. Nothing new there. The Apple TV will support 1080p full HD video. The new UI of the Apple TV is very similar to iOS with all new colors and a range of third party apps which will work with the new Apple TV. The price stayed the same so it should do well for Apple. Preorders start today on the Apple Store.