This isn’t very surprising that Pew Research Center is reporting that 46% of adults now own a smartphone. The statistic would have been more surprising just a few years ago.
With the Apple and Android wars, smartphone saturation has increased drastically over the past few years. From May 2011 till February 2012 there was a 11% increase in smartphone purchases in the US by Adults. The data that the Pew Research Center collected came from adults that could say yes to the following two questions.
- 45% of cell owners say that their phone is a smartphone, up from 33% in May 2011
- 49% of cell owners say that their phone operates on a smartphone platform
- 20% of cell owners now describe their phone as an Android device, up from 15% in May 2011
- 19% of cell owners now describe their phone as an iPhone, up from 10% in May 2011
- 6% of cell owners now describe the phone as a Blackberry, down from 10% in May 2011
The proportions of people with Windows and Palm phones has remained at 1-2% since the survey was last taken in May 2011. Every major demographic group has shown an increase in smartphone purchases, from the college student to people with incomes stretching to 75,000 annually. This is some interesting data, go ahead and check it out on their site for the full details.