Comcast has announced that it will launch its own streaming service that will compete with Netflix directly. The service will be called Xfinity Streampix. Comcast will bundle the service with its existing cable offerings and will have a price point set at $4.99 a month which is lower than Netflix’s current $7.99 a month offering.
We have known for some time that Comcast was making something to compete with Netflix and Hulu’s streaming services. Streampix will provide shows such as “30 Rock,” and “Lost” and movies like “Ocean’s Eleven”. The offering will be very similar to Netflix’s current offering of previously aired TV shows.
Comcast will be able to offer media from their current contracts with companies already broadcasting on their TV network. If done correctly Comcast has the potential to have a much larger library than that of Netflix and should pose great competition against Netflix. Other competitors include Redbox and Verizon, as well as Amazon Prime instant streaming services.
Comcasts current subscriber numbers keeps them in the number 1 position currently with Netflix at 21.7 million subscribers on its online-streaming service. It will be interesting to see if any subscriber shifts occur between the two services when Streampix launches.
Netflix also loses all of their Starz content on the 28th of this month which will dramatically cut away from their Movie selection for instant viewers on the service. This was due to a failed deal between Starz and Netflix late last year.
The new Xfinity Streampix service will launch February 23rd for Comcast Subscribers.