Verizon and Redbox Form Joint Video Rental Service

verizon redbox tekgoblin Verizon and Redbox Form Joint Video Rental Service

What’s that sound? It could be the future sound of Netflix possibly losing some market share with the official announcement from Verizon and Coinstar’s Redbox that they will be coming together to offer a new rental service that will offer both physical and digital streaming media content to consumers. Subscribers to the service will be able to rent DVDs, Blu-rays, and have access to on-demand streaming and download service from Verizon. The service will launch sometime in Q2 2012, at which time we should hear more information about what devices will support the streaming services. Verizon will be holding a 65 percent ownership share and Redbox holding a 35 percent ownership share at the outset, we cannot say we like the sound of Verizon having more say in this service than the usually consumer friendly Redbox.

verizon netflix Verizon and Redbox Form Joint Video Rental Service

According to Verizon and Coinstar, “flexible and affordable service that will allow all consumers across the U.S. to enjoy the new and popular entertainment they want, whenever they choose, using the media and devices they prefer.” Based on that, we can infer that the service will be apparently limited to the United States and that there will be some widespread device availability of the streaming service. We still would like some solid information on as to which set-top boxes, tablets, phones, gaming consoles, and connected HDTVs will actually get the service, but we assume Verizon and Redbox want to go everywhere that Netflix can be on. Verizon and Redbox both have unique attributes to offer to this partnership that includes plenty of Hollywood studio content deals and they could stand to finally offer consumers a much more better choice to Netflix than what other companies have attempted so far.

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