AT&T Raises Pricing on Data Plans Yet Again

It seems like a price hike is the center of the conversation almost every time there is a report about AT&T these past few years. Well today is not going to be any different as AT&T will be raising the price on all data plans for smartphone and tablet customers starting next week. Starting January 22, the new data plans will be $20 for 300MB (up from $15 for 200MB), $30 for 3GB (up from $25 for 2GB), and $50 for 5GB (up from $45 FOR 4GB). Existing customers are unaffected at the moment as they are grandfathered into their existing data plans unless they wish to upgrade for more data. The new prices only pertain to new customers or existing customers adding on new lines of service.

AT&T says the move is a response to the continuing escalation of wireless data usage. We can imagine this being a pain to users with family plans who want to add new lines of service for family members and may not want to pay more for their data plan than what they did for their own just the other month. But look on the bright side, at least they are increasing the data allowance of the plan as apposed to just charging us more for the same amount. Check out press release below for full details on prices for tablets users.


Customers Get More Data, More Value

DALLAS, JANUARY 18, 2012 – AT&T today announced new data plans for smartphone and tablet customers that will launch this Sunday, January 22. The plans give customers more data and value.

The new smartphone plans include:

· AT&T Data Plus 300MB: $20 for 300MB

· AT&T Data Pro 3GB: $30 for 3GB

· AT&T Data Pro 5GB: $50 for 5GB, with mobile hotspot / tethering

Smartphone customers needing additional data can pay $10 per additional gigabyte on the AT&T Data Pro 3GB and Data Pro 5GB plans; AT&T Data Plus users will receive an extra 300MB for $20.

The new tablet plans* include:

· AT&T DataConnect 3GB: $30 for 3GB

· AT&T DataConnect 5GB: $50 for 5GB

Existing smartphone and tablet customers will have the choice of keeping their current plans or choosing one of these new plans, and the current $14.99 for 250MB plan for tablet customers will remain available.

To help customers determine which data plan best matches their needs, AT&T has helpful tools at – including a data calculator where customers can estimate usage for their typical data activity. Once smartphone and tablet customers are on a plan, AT&T keeps them informed of their usage levels by sending usage alerts as they consume data within their plan. For example, a smartphone customer with AT&T DataPlus 300MB will receive a text message when they consume 65 percent of their data bucket, plus two additional alerts as they approach the 300MB provided with their plan.

“Customers are using more data than ever before,” said David Christopher, chief marketing officer, AT&T Mobility and Consumer Markets. “Our new plans are driven by this increasing demand in a highly competitive environment, and continue to deliver a great value to customers, especially as we continue our 4G LTE deployment.”

Customers are encouraged to keep their device’s Wi-Fi turned on because data usage over Wi-Fi does not count against a customer’s monthly data plan. As an added value, AT&T smartphone and tablet customers have access at no additional charge to AT&T’s 29,000 Wi-Fi hotspots nationwide – the nation’s largest Wi-Fi network.** Customers can get more information at [/spoiler]

Learn more the author of this post:

Solomon Massele
Solomon is our Senior Managing Editor here at TekGoblin and he is also a columnist for Best Buy Mobile Magazine. He has been a technology enthusiast for years and currently contributes to companies such as TekGoblin, Best Buy Mobile Magazine, and others in the past such as SPJ Reviews. You can keep up with his updates on Twitter at @iceman7679 and his visual tech related reviews on YouTube at He loves everything tech, and talking about it!