Warner Brothers Gives Cold Shoulder to Redbox, Netflix, & Blockbuster by Waiting 56 Days Instead of 28 for New Movies
Warner Bros. is another big Hollywood studios in a string of others who have not been playing nice with the likes of Netflix, Blockbuster, Redbox, and other similar services recently. Apparently Warner is trying to work out agreements that will keep new release movies away from rental consumers for longer than the current 28 day limit. Reports from All Things D, say that the delay would last up to 56 days.
The move appears to be an attempt to help foster sales growth of staggering DVD sales and we may hear an official announcement from Warner Bros. at CES 2012 in Las Vegas. Warner has made these types of moves before; in 2010 they struck a deal with Netflix and Redbox that brought the current 28 day limit into fruition. However, that deal brought more selection to the instant catalog Netflix had available for consumers so it was seen as a healthy trade-off. This time around Netflix will not be receiving any more digital rights from Warner Bros., and we may see these same types of bully tactics come from other Hollywood studios in the future.