Beginning on Monday, August 31st, Redbox will raise their daily rental fee to $1.20 from the current $1.00 a day charge. They have only mentioned raising the prices of regular DVD rentals and have not noted any upcoming changes to their structure of prices for Blu-Ray discs and video games. According to Redbox, the new price increase is necessary because of higher operating costs due to increased debit card fees.
Redbox remains to grow their market share in disc rentals and show more competition to Netflix and Blockbuster. This new price change will be the first increase from Redbox in eight years. Customers who reserve discs online before picking them up at Redbox kiosks will be able to continue paying just $1.00 a day for DVD rentals through November 2011. We wonder how they will revamp all their “$1 DVD Rentals” slogans on their rental kiosks.
[spoiler]New Daily DVD Rental Price
Redbox is making an announcement about its prices today, and we want to make sure that you hear it from us first.
Starting on Monday, October 31, the daily rental charge for DVDs will change to $1.20 a day.* The price change is due to rising operating expenses, including new increases in debit card fees. Daily rental charges for Blu-ray™ Discs and video games won’t change.** Additional-day charges for DVDs rented before 10/31 won’t be affected, either.
In order to make the transition easier, Redbox will discount the first day of all online DVD rentals to $1.00 from 10/31 through 11/30. Additional rental days will be $1.20.***
If you have any questions, please visit redbox.com/pricechange. There, we’ve provided additional information.
This marks our first price change in more than eight years as we work hard to keep prices low for our customers.