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Redbox Raises Prices For DVD Rentals

Beginning on Monday, August 31st, Redbox will raise their daily rental fee to $1.20 from the current $1.00 a day charge. They have only mentioned raising the prices of regular DVD rentals and have not noted any upcoming changes to their structure of prices for Blu-Ray discs and video games. According to Redbox, the new price increase is necessary because of higher operating costs due to increased debit card fees.

Redbox remains to grow their market share in disc rentals and show more competition to Netflix and Blockbuster. This new price change will be the first increase from Redbox in eight years. Customers who reserve discs online before picking them up at Redbox kiosks will be able to continue paying just $1.00 a day for DVD rentals through November 2011. We wonder how they will revamp all their “$1 DVD Rentals” slogans on their rental kiosks.

[spoiler]New Daily DVD Rental Price

Redbox is making an announcement about its prices today, and we want to make sure that you hear it from us first.

Starting on Monday, October 31, the daily rental charge for DVDs will change to $1.20 a day.* The price change is due to rising operating expenses, including new increases in debit card fees. Daily rental charges for Blu-ray™ Discs and video games won’t change.** Additional-day charges for DVDs rented before 10/31 won’t be affected, either.

In order to make the transition easier, Redbox will discount the first day of all online DVD rentals to $1.00 from 10/31 through 11/30. Additional rental days will be $1.20.***

If you have any questions, please visit redbox.com/pricechange. There, we’ve provided additional information.

This marks our first price change in more than eight years as we work hard to keep prices low for our customers.

Thank you,

Redbox[/spoiler]

Learn more the author of this post:

Solomon Massele
Solomon is our Senior Managing Editor here at TekGoblin and he is also a columnist for Best Buy Mobile Magazine. He has been a technology enthusiast for years and currently contributes to companies such as TekGoblin, Best Buy Mobile Magazine, and others in the past such as SPJ Reviews. You can keep up with his updates on Twitter at @iceman7679 and his visual tech related reviews on YouTube at www.youtube.com/iceman7679. He loves everything tech, and talking about it!
  • Anonymous

    Redbox is good if you just want to run and grab anything to watch, but I prefer my services through Blockbuster. I have the Blockbuster Movie Pass through my provider/employer DISH Network and I only pay $10 a month. It includes mail-in DVDs, in-store exchanges, over 20 premium channels, and streaming. I also get games and Blu-ray DVDs at no extra charge and new releases 28 days before Netflix or Redbox. I couldn’t ask for a better plan.

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