Earlier today, HBO and Roku jointly announced that the HBO GO experience will be coming to Roku devices by the end of October. You may recall our review of the HBO GO app for iOS & Android devices when it launched earlier this year. Essentially HBO GO is a source where consumers who have subscribed to HBO content through their cable providers can access that same HBO content on the go through PCs, iOS devices, and Android devices. Recently we have heard news of HBO expanding their ever popular “on the go’ platform to more and more devices such as video game consoles and now the ROKU. Looks like the cable studios are starting to follow the Netflix road map.
Just recently HBO has created a second app for their Cinemax content as HBO owns Cinemax as well. So now we have “HBO GO” and “MAX GO” applications that provide a host of content like True Blood, Game of Thrones, The Wire, The Sopranos, Deadwood, “plus HBO original films, miniseries, sports, documentaries and specials; in addition to a wide selection of blockbuster theatricals.”
We are impressed in the content gaining aggressiveness Roku has shown compared to its competitors; Apple TV and the Boxee Box by D-Link. They have a robust selection has were faster to add older services such as Netflix, Hulu Plus, Amazon Video, Angry Birds, and now HBO GO as well as MAX GO.
[spoiler]HBO GO Launching on Roku Platform
Roku to Offer More Than 1,400 HBO Titles for Streaming on TV
NEW YORK and SARATOGA, Calif., – Oct. 11, 2011 – HBO and Roku today announced that the two companies will launch HBO GO on the Roku streaming platform. With HBO GO on Roku, consumers will be able to instantly access more than 1,400 titles, including every episode of every season of the best HBO shows – streamed to their TVs for convenient, on-demand viewing from the comfort of home. Expected to be available on all Roku streaming players at the end of October, HBO GO will join Roku’s large and growing collection of entertainment channels. HBO GO is available at no additional cost to HBO customers who subscribe through a participating television provider.
“The HBO GO app has been wildly popular with our on-the-go viewers who enjoy being able to instantly access our programs on their mobile devices,” said Bernadette Aulestia, senior vice president, domestic network distribution & marketing, HBO. “Now through our partnership with Roku, we will make these programs available on Roku streaming players, allowing our customers to stream them directly on the TV whenever they want.”
HBO GO provides instant access to the best and latest HBO shows and hit movies including the critically acclaimed, award-winning series Game of Thrones®, Boardwalk Empire® and True Blood®; classics like The Sopranos®, Sex and the City® and Deadwood®; plus HBO original films, miniseries, sports, documentaries and specials; in addition to a wide selection of blockbuster theatricals.
“Roku’s mission has always been to provide the best selection of entertainment available for streaming on the TV,” said Anthony Wood, founder and CEO, Roku. “To that end, we are delighted to be one of the first platforms to offer HBO GO’s wealth of acclaimed programming for streaming on TVs.”
The best-selling Roku streaming players – now including the award-winning Roku 2 line – are affordable and easy to use. Roku now features more than 300 entertainment channels including Netflix, Amazon Instant Video, Hulu Plus, Pandora and Angry Birds. Recently launched channels include Disney.com, AOL HD and FoxNews.com.
Home Box Office, Inc. is the premium television programming subsidiary of Time Warner Inc., providing the two pay television services – HBO® and Cinemax® – to approximately 85 million subscribers worldwide. The services offer the most popular subscription video-on-demand products, HBO On Demand® and Cinemax On Demand® as well as HBO GO® and MAX GO®, HD feeds and multiplex channels. Internationally, HBO branded television networks, along with the subscription video-on-demand products HBO On Demand and HBO GO, bring HBO services to over 60 countries. HBO programming is sold into over 150 countries worldwide.
Roku is the leading streaming platform. Since launching the first Netflix streaming player in 2008, Roku has delivered streaming entertainment to more than one million customers in the U.S. Today, Roku features more than 300 entertainment channels including Netflix, Amazon Instant Video, Hulu Plus, Pandora and Angry Birds. The award-winning Roku players, renowned for their ease of use, value and selection of content, are available for purchase at Roku.com and from leading retailers. Roku is founded by Anthony Wood, inventor of the DVR. For more information about Roku, visit www.roku.com.[/spoiler]