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Apple removes option for renting TV shows in iTunes

Apple has stopped allowing consumers to rent TV episodes through iTunes, allowing only the option to purchase the shows individually or with a“Season Pass” for a year’s worth of shows. Apple has stated that their customers prefer buying TV shows. But why get rid of the option for users to still enjoy an occasional rental if the so choose.

Apple could be making this move for a future push towards a subscription service similar to Netflix. We would love to see Netflix get some good competition to kick them back to reality.

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Learn more the author of this post:

Solomon Massele
Solomon is our Senior Managing Editor here at TekGoblin and he is also a columnist for Best Buy Mobile Magazine. He has been a technology enthusiast for years and currently contributes to companies such as TekGoblin, Best Buy Mobile Magazine, and others in the past such as SPJ Reviews. You can keep up with his updates on Twitter at @iceman7679 and his visual tech related reviews on YouTube at www.youtube.com/iceman7679. He loves everything tech, and talking about it!
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