Study Shows Lack of Utilization in Streaming Movies/TV/Music

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Interpret, a leading entertainment, media and technology market research firm, recently released two Interpretations reports: “The State of Internet-Connected Living Rooms” and “Streaming Music: Will It Replace the CD and MP3?”

The “Living Rooms” report shows that although internet-connected devices in the living room make up over half of U.S. consumers, they remain underutilized for TV and movie entertainment. Which adds validity to a previous report which showed only 22% of those who owned a game console connected to the internet were using it to stream a movie or TV show, while set-top boxes such as Apple TV or Roku, the number goes down to 18%.

This shows that most American’s are not getting the most out of their TV, either by lack of interest or lack of understanding. I personally use Netflix on my Xbox more than anyone else in my household, who mostly rely on physical DVD’s in order to watch a movie.

The “Streaming Music” report discusses the impact that streaming and “clouds” are having on the music industry and whether such services are making the most out of optimizing their business opportunities. The study shows that streaming music only accounts for 16% of the time consumers listen to music, which shows cloud services need to demonstrate more value to convert listeners to a paid subscription or work with advertising.

I notice this a lot with internet radio like Slacker or Pandora which offer users a free and paid version of their service, while some websites like Grooveshark offer customers to pay to remove ads from their site or to stream music from their phones.

Learn more the author of this post:

Andrew Wilson
Andrew has been poking and prodding computers for 11 years who occasionally writes about Technology and Video Games while working towards getting his Bachelors in Computer Engineering. He is also one of the contributors to the Let's Play's on the site.