Go ahead; give the code above a scan. It will take you to the TekGoblin homepage! Why is this seemingly ubiquitous code of any importance you ask? The answer is because it is growing popular among advertisers thanks to smart-phones.
You can find a QR code almost everywhere these days, from TV, magazines, product boxes, business cards and even stitched fabric. If you have a reader app, a QR code can display text, contact information, connected to a wireless network, open a webpage, even send an e-mail or make a call. QR codes are versatile in the way that they can be placed almost anywhere and can link to almost anything, which doesn’t come as a surprise to find out that a study showed 14 million U.S. mobile users scanned QR codes in June, with 61 percent being male between the ages of 18-34 and more than a third of them having a household income greater than $100,000.
Although 14 million people don’t make up more than 6.2 percent of the total U.S. mobile audience, Asia, where the code was invented back in Japan during the 90’s, has adapted to use the code as a virtual shopping cart for grocery shopping and much more.
The expectation is that QR codes will include greater brand integration in advertising, integration with video games and social networking and even to the point of purchasing items or content with just the scan of a code.
The best part about a QR code is its ability to make anything interactive, from books to movies, and even a box of straws if desired. QR codes are easily customizable and track-able allowing marketers to see how many times their code was scanned, by whom, and even by what device.
If you want to have fun yourself, there are plenty of Apps that can read and create QR code;