NPD: Xbox Remains On Top For Six Straight Months

Only halfway through 2001 and Xbox 360 is still maintaining its lead over the other gaming consoles on the market. The Xbox has also been selling more consoles than any other for the past 12 months.

Other highlights include:

  • Holding 48% share of the overall current-generation console market share, Xbox 360 sold 507,000 units in June, selling nearly twice as many units as other current-generation platforms and maintaining the number-one console spot in the U.S. for 2011. Additionally, Xbox 360 was the only console in the U.S. to show year-over-year growth in the month of June. (Source: NPD Group, June 2011)
  • Total retail spend on the Xbox 360 platform in June (hardware, software and accessories) reached $350 million, the most for any console in the U.S. (Source: NPD Group, June 2011)
  • During the month of June, three of the top ten console game titles were for Xbox 360 including: “L.A. Noire,” “Duke Nukem Forever,” and “Call of Duty: Black Ops.”  (Source: NPD Group, June 2011)

The holidays will be upon us again before we know it, NPD thinks that the second half of 2011 will make Xbox 360 history. The Kinect games portfolio is expected to triple by the end of this year as well as new partnerships with UFC and Disney will be formed. The ultimate goal is to bring blockbuster games, movies, music, and TV all together in one place.

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