Recently there were rumors that Hulu may consider selling itself to an unknown bidder.
The LA Times is one of the news sources reporting that Hulu may have begun meeting with potential buyers such as Google, Microsoft, and Yahoo. According to LA Times, Google’s service YouTube openly laughed at Hulu calling it the “clown company” and thought it didn’t stand a chance. So a purchase from Google would be ironic.
Hulu launched in 2007 to positive reviews and a large audience, I however have not enjoyed Hulu at all. Hulu is said to be on track this year to generate $500 million in revenue. So Google must see some way to increase that number if it acquires Hulu. Google may be able to make Hulu a more content rich and profitable service in the future.