I can’t say that I didn’t see this coming. Verizon is now moving to tiered data plans for their cell phones. Just like AT&T did last year, when they removed the unlimited data plans they had available on phones like the iPhone. Verizon already had tiered data plans on the mobile hotspot devices and the Android tablets.
The new data plans will be set at $30 for 2GB of data, and $50 for 5GB, and $80 for 10GB of data per month. Right now it looks like the plans will be the same for both 4G and 3G unless Verizon states differently in the future or at launch.
If you want to tether your device, you may end up paying another $20 for an additional 2GB to your current data plan. Now lets see if Sprint jumps onto the bandwagon.
Data Pricing Evolution…The Present
Our legacy data pricing structure was designed to address a somewhat different customer need profile than what we are seeing and can expect in the future.
Consider this. Data usage has more than doubled over the last three years. Consumers and business users alike are doing more and more with their mobile devices. The notion of “send and end” has migrated to “managing multiple aspects of one’s lifestyle through mobility.” Whether it’s social media (85%+ of Smartphone users), mobile internet (88%+ of Smartphone users), or email/applications (71%+ of Smartphone users), this usage has one thing in common-dramatically increased demand for data and media consumption.
As a result, we are evolving our approach around how we package our data solutions and pricing to our customers. Coming soon, Verizon Wireless will move from our existing pricing format to a structure designed to allow customers to choose the right data solution that best aligns with their needs.
The Value Benefit Equation…
With the new usage based pricing plans, the vast majority of our customers will be able to enjoy their typical level of data consumption for the same value that they outlay today. Additionally, for those who have greater requirements for data, we will have solutions that they can tailor to their unique needs.
Perhaps more importantly, given our strong desire to continue to provide enhanced capability and value to our customers, the new data pricing will apply to both our 3G AND 4G LTE networks. So in essence, for those customers in our ever and rapidly expanding 4G LTE network coverage footprint, users will gain the benefit of the fastest and most advanced 4G LTE network in the U.S. all for the same usage based value. More speed. More functionality. Same value.