Hitwise has analyzed the top 1000 most search for items in 2010 and Facebook has come out on top. Facebook was also the top search term in 2009 accounting for 2.11 percent of all internet searches. There were four different variations of the term Facebook which accounted for consist of approximately 3.48 percent of searches.
When combined, common search terms — e.g., facebook and facebook.com — for Facebook accounted for 3.48 percent of all searches in the U.S. among the top 50 terms, which represents a 207 percent increase versus 2009. YouTube terms accounted for 1.12 percent, representing a 106 percent increase versus 2009. Aol search terms accounted for 0.34 percent of searches in 2010, but grew 22 percent versus 2009. Google terms accounted for 0.63 percent, and Craigslist terms accounted for 0.62 percent.
Facebook also rose to number 1 in 2010 as the most visited website surpassing Google which was number 1 last year 2009. Facebook popularity has exploded in the past couple years and shows no sign of slowing which the numbers proove. The table below shows which sites were in the top 10 in both 2009 and 2010.
Facebook was the top-visited Website for the first time and accounted for 8.93 percent of all U.S. visits between January and November 2010. Google.com ranked second with 7.19 percent of visits, followed by Yahoo! Mail (3.52 percent), Yahoo! (3.30 percent) and YouTube (2.65 percent).