A study has been released today by comScore that counted how many users had downloaded applications with their phones. The data covered smartphone users vs non-smartphone users. It showed that approximately 60% of smartphone users had downloaded applications with their phones while 39% with regular phones with data connections. The data covers 75.6 million subscribers over the age of 13.
“That Smartphone owners now represent the majority of the U.S. mobile audience accessing downloaded applications and browsers represents a watershed moment in the industry,” said Mark Donovan, comScore senior vice president of mobile. “Although Smartphones still make up less than a quarter of the U.S. mobile market, they are generating the lion’s share of mobile content consumption. With Smartphones’ share of the pie destined to get greater over time, marketers and content providers should begin to shift their focus towards developing with primarily these devices in mind.”
This isn’t really surprising given the fact that the smartphone market is exploding and slowly replacing the non-smartphone market. The study went on to explain that while Male users still hold the majority of application download with smartphones, Female users are catching up with 44% of the market share to 55% male.
The study also explained that the top most content accessed through mobile applications was weather with 37% followed by maps with 35% and search and news both with 18% each. Most users used search on their browser first at 54% before accessing social networking at 43%, followed by accessing news at 40%, then weather and sports information. Check out the source for more information.